Celebrating 100 years of protected places to play

In April 2013, supporters of Denver Mountain Parks, Jefferson County Open Space (JCOS), and Great Outdoors Colorado (GOCO) gathered at Red Rocks Amphitheatre Visitor Center to celebrate a century of protected places to play.

The groups enlisted All Terrain Video (parent company of All Terrain Studios) to produce a 10-minute video. The video highlights the history of the organizations and their commitment to keeping parks and open spaces available to all citizens.

There was no script going in to this project and that’s exactly what the clients wanted. They felt the final video could be created from a dozen or so interviews with key employees and historians. The sound bites could then be supported with historic photos and b-roll we would eventually shoot. Our Director of Photography setup and filmed over a dozen interviews during the course of three months. He visited as many locations along the front range of Denver, Colorado as well.

While our DP was on the road, our motion graphic artist scanned in dozens of early and mid-20th century postcards then created subtle animations within the illustrated scenes. The animations included a line of Model-T’s driving down Lookout Mountain and a little girl’s hat ribbon blowing in the breeze. The animations were subtle and delightful.

Several layers of approval were needed before the final version could be aired publicly. Our years of experience with government agencies and non-profits helped us navigate this phase of the process with a smile. In the end the audience, and more importantly, the clients were thrilled.

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