After many conversations with several decision-maker’s, it was agreed upon that a new logo, which would coincide with a new website, which would coincide with the 120 year anniversary announcement, would be the most bang for the PR buck.
We conducted several interviews and the logo criteria became clear:
Our designers enjoyed working on this project and brought forth many creative and clever submissions. Ultimately the Center’s board of directors felt the logo they selected best represented the essence of the Center and it’s mission, which is to help children through difficult phases of their lives.
The contract called for a variety of logo styles for the first round: