Graphic Design
We are creative problem solvers whose focus on brand intricacies, strategy, and impactful messaging leads to purposeful graphic design that creates connections and produces results.
Design resonates when it’s rooted in strategy, purpose, and consistency.
It’s about solving problems, imparting knowledge, conveying value, and making connections. Good graphic design echoes professionalism, proficiency, and passion and speaks on your behalf when you can’t talk to your audience yourself.
Our knowledge-hungry, skilled experts are strategists, problem solvers, story tellers, and visual communicators who focus on creative solutions that resonate with audiences. And it’s not just about one project, it’s about figuring out how the one project fits into the bigger picture.
Accessible design, PDF remediation, and full-service offset and digital printing also available.
CASE STUDY
Semarchy Marketing Materials
Design Services
- Strategy
- Art Direction
- Research (Brand, Audience, Market, Industry, Competitors)
- Logos
- Annual Reports
- Brochures
- Infographics
- Posters
- White Papers
- Postcards
- Billing Inserts
- Books
- Print and Online Ads
- Billboards
- Corporate Identity/Collateral
- Marketing & Communications Templates
- Websites and Apps
- App Icons
- Promo Items
- Presentations
- Accessible Design
- PDF Remediation
- 3D Renderings/Architectural Visualizations (Virtual Trade Show Graphics)
- Interpretive Signs
- Wayfinding Signs
- Interactive Exhibits
- Trade Show Booths
- Retractable Banner Signs
- Kiosks
- Apparel
- Vehicle Wraps
- Offset and Digital Printing
Our Graphic Design Process
Our design process is 20+ years in the making and focuses on creating result oriented end products.
Step One
Identify the Purpose
We start with a meeting to learn about the message you need to get out, the audience for your message, and any hard due dates. If we are new to working with you, we also learn about your brand, products, and services.
Whether you know exactly what type of design and deliverables you need or just know the message, we will suggest options that will make the biggest impact.
We then create a scope of work that defines deliverables, milestones, deadlines, responsibilities, and costs.
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Step Two
Research and Discovery
We do a deep dive into your brand. We may also perform a SWOT analysis, develop a creative strategy framework, write a positioning statement, or create a scenario analysis. Our goal is to find common values that exist between your brand and your audience so we can communicate in a language and style that they will be receptive to. If applicable, we will turn this information into a creative brief.
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Step Three
Gather Content
Some of our clients write their own copy then ask us to review it and make modifications so it better resonates with their audience. Other clients ask us to write copy based on their provided bullet points which they then review and modify. If Spanish translations are needed, those are outsourced to a professional translator after the English copy is approved.
Same goes for visual elements. Some of our clients have an internal library of photos, illustrations, icons, and graphics we can peruse and use. While other clients ask us to utilize online stock libraries to identify potential images and graphics. Then there are those clients who prefer we capture new photos or create custom imagery like illustrations and icons.
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Step Four
Brainstorming and Sketching
We analyze the types and amount of content then brainstorm by sketching on paper, keeping in mind the features, benefits, values, and messaging that was shared during phase one or developed during phase two.
We choose the strongest concepts and, if applicable, share these initial thoughts for your feedback.
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Step Five
Design
We take our best sketches and using your brand manual, we select font pairings and color schemes then combine your copy and visual elements with professional layouts so the materials we create will resonate with your audience.
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Step Six
Presentation and Feedback
Depending on the project we will either request a meeting to review first drafts in person, or we may email or use Google Drive to post first drafts for review at your leisure.
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Step Seven
Revise, Improve, and Repeat
Working with your feedback and chosen concept, we refine and revise then present another draft. We repeat this phase until we are all happy with the final design.
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Step Eight
Deliver
The final approved design is prepped for delivery. If printing, we run the file against our prepress checklist. We deliver the file to the appropriate parties and archive it for future reference or updates.
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Related Graphic Design Work
Case Study Atlanta Home Show: Marketing Materials
Case Study Turquoise Reef Group: Logo Design
Case Study Be Right Back: App Icon
Graphic Design Case Study:
Metro Wastewater Reclamation District
An annual report that shares the District’s project highlights and outreach efforts.
All Terrain Studios’ persistence and dedication is unmatched and I will continue to employ their skills knowing that they’re capable of making whatever I need, happen.
~ Billy Simons IV, President, Rust Insurance
Contact Us
All Terrain Group, Inc.
dba All Terrain Studios
P.O. Box 150386
Lakewood, Colorado 80215
Available Globally
(303) 335-0474
[email protected]