Branding Project

Dan & Company’s Android app icon conveys saftey and peace of mind for outdoor enthusiants.

Scope of Work Included:

  • App Icon Design

Background


Dan & Company needed an Android launcher icon designed for their new app – a safety and peace-of-mind app for friends and family of outdoor enthusiasts. The target audience consists of outdoor enthusiasts across all ages and socio-economic backgrounds that can accommodate the cost of owning an Android device.

Dan & Company was pleased with the final result and went on to successfully launch their new Android app.

Project Details


  • Convey safety and security with an outdoors feel.
  • Utilize aspects of “flat design” to convey modernity and professionalism.
  • Use colors that suggest safety, security, and enjoying the great outdoors.
  • Follow Android app standards.

Final Logo


First Round Logos

The contract called for a variety of logo concepts for the first round.