The Metro Wastewater Reclamation District Human Resource Department’s logo design encourages employee suggestions.
Scope of Work Included:
- Creative Direction
- Logo Design
Over a quarter of a century ago the Metro Wastewater Reclamation District started an internal employee reward program to promote the exchange of ideas regarding the daily operations of the facility. Fast forward 25+ years and there was the same, original “an-employee-created-this-in-a-document-editing-program” logo.
The District asked us to re-design their logo to coincide with the re-launching of their popular award-based program. The logo needed to include a light bulb shape, the District’s brand colors, the program’s name, and tagline. The District protects our environment by cleaning our wastewater, a feeling of nature was desired as well.
Ultimately, the final logo was chosen because of the abstract leaf and water droplet that morphed into a bulb with a figurative bulb base.
The runner-up logos were also clever and unique, using puzzle pieces to represent the concept of people and ideas coming together. However, they lacked the important environment-friendly feeling that the winning logo possessed.
The relaunching of the program was a huge success and the ideas have been flowing in ever since!
- Design several logos for review, discussion, and refinement.
- Update existing website to reflect new brand elements.
First Round Logos
The contract called for multiple logo concepts for the first round.