Design Project

Semarchy’s marketing materials generate awareness, promote their product, and compels potential customers to learn more.

Scope of Work Included:

  • Creative Direction
  • Design
  • Trade Show Booth
  • Retractable Banner Signs
  • Digital Printing

Background


Semarchy is a leader in master data management (MDM) software. MDM is a method used to define and manage the critical data of an organization to provide a single point of reference leading to fewer errors and less redundancy. Semarchy promotes their MDM software by exhibiting in a dozen technology trade shows in the U.S. and Europe each year. Competition is fierce and they need to stand out in a crowded field.

All Terrain Studios was brought on to the Semarchy communications team by their Senior Marketing Manager who knew us from her previous job at Semco Productions. She was impressed by our creativity, breadth of services, and prompt response to all requests. For her, we were an obvious choice when Semarchy needed an extra hand rising above the competition.

We design Semarchy’s trade show booth backdrops, podiums, and marketing materials using their established brand, messaging, and graphics.

The hardest part of participating in a trade show is getting the attention of passing attendees. Semarchy’s booths do their job of capturing the interest of attendees, compelling them stop and learn how Semarchy can help their business grow. Attendees leave the booth with a greater understanding of how Semarchy’s MDM solution can help their organization, as well as with informative printed materials catered to their profession. Each show Semarchy exhibits in requires new marketing materials with a unique set of messaging. The messaging depends on the audience and location of the show. We assure all marketing materials not only match the Semarchy brand but each other while also appealing to the respective audiences.

Project Details


  • Meetings with client to discuss messaging and design options.
  • Creative direction.
  • Graphic design utilizing Material Design principles.
  • Brand sensitive stock photo search.
  • Design.
  • Conduct prepress on files for printing.
  • Print and deliver retractable banners, brochures, white papers, table tents, and flyers.

Half size booth backdrop

Online banner ad, 600×300

Online banner ad, 600×150

Full page magazine ad

Postcard/bag drop, front, 6″ x 9″

Postcard/bag drop, back, 6″ x 9″